As the fastest growing segment of the hardwood flooring industry, Pre-finished hardwood flooring is in high demand by the home improvement market segment. This demand is fueling the hardwood flooring manufacturers' need to meet the required supply levels with superior factory-finished products, which have become Premier's prime business focus.

This demand was also the impetus behind the development of Premiere's flat-line wood surface finishing process, which produces a finished product, exceeding end-user requirements for durability and appearance.

Premiere's contract prefinished wood panels are also produced using Premiere's flat-line wood surface finishing process meeting rigid individual customer specifications.